QR (Quick Response) Codes are a relative novelty on the North American continent. However, in Japan, they have been around for over 20 years and have been successfully used for… like, everything. They are just a part of everyday life.
This is about to happen here as well. (You could be reading this post just a few months after I have created it and it may all seem old news by then.)
While many businesses are looking for more ways to use QR Codes in their marketing, here is a great example of a local government using QR Codes creatively and smartly to save money, attract more tourists to their town’s landmarks, and better manage their projects.
What makes QR Codes so useful is this:
- Everyone can generate them free
- Everyone can read them, also for free, with their cell phone
- And you can assign practically any function to it. After all, all you need to do is associate it with a link to a website, and then the website can do whatever you want)
We are going to be covering a lot of ways to use QR Codes in small business marketing. Some examples will be obvious and some less so. If you come across a great example, or have a personal success story to share about how you use QR Codes in your small business marketing or operations, drop us a note and we’ll be happy to give you a moment of fame on this website.